AI routing on every single impression
PushFlux is the AI routing layer for push advertising. Buy web push, in-page push and onclick traffic on CPC or CPM — or plug in your inventory as a publisher — and let Subscriber DNA score and route every impression to its strongest outcome, in the open.
Free to join · No setup fees · CPC & CPM · S2S postback tracking
PushFlux serves traffic in 150+ countries including the United States, Germany, Brazil, India, the United Kingdom and France.
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AI routing decisions
How it works
Advertisers launch a web push, in-page push or onclick campaign with CPC or CPM bidding. Publishers connect inventory with the JavaScript SDK or the PushFlux WordPress plugin.
The PushFlux AI engine scores every impression on behavior cluster, engagement, predicted CTR and source quality, then routes it to the strongest matched outcome in real time.
S2S postbacks close the loop on conversions. Advertisers scale winning creatives and sources; publishers watch RPM respond to routing in a live earnings report.
Ad formats
The format changes. The standard doesn't.
Classic browser notifications to opted-in subscribers. Subscriber DNA decides who actually gets each send, so frequency caps protect list value instead of grinding it down — the answer to creative fatigue is routing, not just rotation.
Native push-style units rendered inside the page. No opt-in required and no OS gatekeeper — this is how push-style creatives reach the iOS and macOS audiences classic web push can't touch.
Full-page inventory triggered on click. High impact has a reputation for low quality elsewhere; here every onclick source carries a visible quality score before your bid touches it.
How in-page units sit alongside standard placements in a real layout. PushFlux units are designed to coexist with a publisher's existing stack — additive revenue, not a turf war on the page.
Platform
Behavior clustering, engagement scoring and predictive CTR — the AI layer that decides where every impression goes. Scored first, routed second, logged always.
Behavioral filtering and source-quality scoring on both sides of the marketplace, with quality visible in your reports.
Browser notifications to opted-in subscribers, with frequency control so audiences earn instead of burning out.
Native push-style on-page units — the working answer to iOS and macOS, where classic push can't reach.
Full-page performance inventory, scored by the same quality engine as every other impression.
Impressions, clicks, conversions and spend in live dashboards. Slice by source, creative and GEO — no day-old exports. The same clock on both sides of the marketplace.
See the exact notification or unit a user will see — per device, per format — before a cent of budget moves.
GEO, device, browser, OS and language targeting on every campaign, with bids adjustable at the same granularity.
Automated publisher payouts and clean advertiser billing, reconciled against the same numbers both sides see live.
Subscriber DNA
Most networks rotate demand and call it optimization. Subscriber DNA scores first, routes second: every impression is graded on behavior cluster, engagement history, predicted CTR for the specific creative-audience pair, and the cleanliness of its source — then matched to the strongest expected outcome in real time.
Behavior clustering. Subscribers grouped by what they actually do, not just where they came from.
Engagement scoring. Send-level decisions that protect list value instead of exhausting it.
Predictive CTR. Per creative, per audience — the number your bid is really buying.
Source-quality scoring. Inventory graded continuously; below the floor, it's dropped, not resold.
Why PushFlux
The industry default is rotating demand across inventory and reporting the average. Subscriber DNA makes an individual decision per impression — scored, matched, logged. Averages are where margins go to hide.
Buyers are told to bolt third-party verification onto networks they don't trust. We'd rather not be that network: source-quality scoring filters inventory before it's sold, and behavioral defense runs continuously on the subscriber side.
Quality scores, routing logic and real-time numbers sit in the dashboard, not in a sales deck. If a source is weak, you see the grade. If a creative fatigues, the pCTR curve says so before your budget does.
For advertisers
For publishers
Analytics
Advertisers see spend, clicks, conversions and per-source quality in real time. Publishers see RPM, fill and earnings on the same clock. Payouts and billing reconcile against the dashboards everyone is already looking at — which is the whole point of not running a black box.
S2S postbacks pipe conversions back into Subscriber DNA, so reporting isn't just a rear-view mirror: yesterday's results are this second's routing weights.
FAQ
PushFlux is an AI-powered push monetization platform connecting advertisers and publishers. Advertisers buy web push, in-page push and onclick/popunder traffic; publishers monetize subscribers and site traffic through AI-routed demand, with real-time reporting on both sides.
PushFlux lets advertisers launch campaigns in web push, in-page push and onclick formats with CPC or CPM bidding, targeting by GEO, device, browser, OS and language. Advertisers preview creatives live, run A/B tests, and track conversions with S2S postbacks while Subscriber DNA routes spend toward the highest-scoring impressions.
PushFlux pays publishers for monetizing push subscribers and on-page traffic. Publishers integrate once with the JavaScript SDK or WordPress plugin, and the PushFlux AI engine routes the strongest matched demand to every impression, with RPM and earnings reported in real time and payouts handled by finance automation.
PushFlux supports three formats: web push (browser notifications delivered to opted-in subscribers), in-page push (native push-style on-page units that also reach iOS and macOS users), and onclick/popunder (high-impact full-page performance inventory).
PushFlux offers CPC and CPM bidding. Advertisers choose the model per campaign and control bids by GEO, device, browser, OS and language, so price always maps to a targeting decision rather than a blended rate.
Subscriber DNA is the PushFlux AI engine. It clusters subscriber behavior, scores engagement, predicts CTR per creative-audience pair and grades source quality, then uses those scores to route every individual impression to the strongest expected outcome in real time.
PushFlux runs fraud and bot defense on both sides of the marketplace: source-quality scoring filters publisher inventory before it reaches buyers, and continuous behavioral analysis flags non-human patterns. Quality scores are visible in reporting rather than hidden behind a blanket claim.
PushFlux serves traffic in 150+ countries, with full GEO targeting on the advertiser side. Campaigns can be split, bid and reported per GEO, and routing decisions account for per-GEO performance history.
PushFlux publishers integrate by adding the JavaScript SDK to their site or installing the PushFlux WordPress plugin. Both paths enable subscriber collection, in-page units and AI demand routing without ongoing manual setup.
PushFlux supports S2S postback conversion tracking, so advertisers can pass conversions from any tracker or CRM back into the platform. Conversion data feeds Subscriber DNA, which shifts routing toward sources and creatives that actually convert.
Free to join · No setup fees · 150+ countries · S2S tracking included